Packaging Consulting Profile

Robert C. Collins II

Robert C. Collins II, CPP/MH is the President of Global Packaging Optimization, LLC, (GPO) a consulting firm specializing in helping clients optimize the organizational structure, processes and performance of Package Development and other related technical and corporate functions, as well as completing package design and development programs for new and existing products.  He has led many initiatives to vastly improve organizational performance and assure the best possible packaging has been developed to lead to successful product launches and redesigns to achieve cost and sustainability objectives.  His primary technical expertises include all types of plastics, paperboard, flexible material and dispensing system (pumps, sprayers and aerosols) component design, development, implementation and optimization.  He also has vast experience in the production of packaging components and the production processes used to package the final product for successful distribution and success in the marketplace.

Prior to forming GPO, his experience spanned seven major corporations, most recently as Associate Director, Global Package Development for the Grooming franchise of Procter & Gamble. Prior experience included The Gillette Co., The Dial Corp., The Drackett Company (Bristol-Myers Squibb), Amway, Baxter-Travenol Labs and Packaging Corporation of America. Throughout his career, he refined the leadership and collaboration skills required to successfully define and implement innovative technical solutions and organizations that operated seamlessly on a global level and delivered significantly increased capacity with flawless performance. He was frequently recognized by his employers with awards for technical and leadership excellence.

He has maintained an active presence in helping to improve the packaging industry throughout his career. He is currently a Professional Member of the Institute of Packaging Professionals (IoPP), having earned Lifetime status as a Certified Professional in Packaging and Materials Handling (1976) and held several National positions with IoPP, is a member and past chairman of the Packaging Management Council Sponsored by PMMI, and is a current board member of the Industry Advisory Board to University of Wisconsin. He is active in publishing articles in packaging trade publications/websites, giving managerial and technical interviews and presenting to US and International technical conferences and panel discussions. He has guest lectured at The University of Wisconsin and Michigan State University on numerous occasions and served as instructor for the preparation class for IoPP Certification in conjunction with Western Michigan University for two years. He has also worked closely with UCIMA in Italy to support Italian packaging machinery manufacturer support in the US.

His love for the Arts brings a unique blend of technical, artistic, inter-personal and multi-cultural skills to his perspective on developing packaging, having also been a custom jeweler, touring musician and recording artist in his lifetime.

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